Tuesday, January 17, 2012

The "Mad Men" season 5 teaser poster is macabre.

(click, via)
If you know the show, you smile at the inside joke. If you don't know the show, you Google "March 25" and maybe you guess what it is or maybe you think March 25th is National Commit Suicide Day and you start the search for the perfect building to throw yourself off of. Or, if you see it in NYC, you think of this. Previously: unofficial Mad Men season 5 posters from September.


Anonymous Anonymous said...

or if you live in chicago you think of this...

9:00 AM  
Anonymous Anonymous said...

Pretty shitty advertising for a show about advertising. I haven't seen MadMen but this ad is useless to everyone except people who are already obsessed with the show.

Remind me to continue not watching it.

10:02 AM  
Blogger copyranter said...

I've never watched it either.

10:08 AM  
Anonymous Anonymous said...

I'm surprised you found a phone booth. Let alone someone decided to put an advertisement on it.

The only thing I mind about this ad is that there's no tag line or anything.

11:01 AM  
Anonymous Anonymous said...

copyranter's never watched MadMen so he can say he's never watched MadMen to other copywriters at the kind of parties copywriters go to.

11:52 AM  
Blogger copyranter said...

PLEASE Sausage. I, no lie, have ZERO ad friends, and go to ZERO parties where I sniff there might by ad douchebags like myself.

11:54 AM  
Anonymous Anonymous said...

What a fucking liar you are. Didn't you say before that you've seen like 5 minutes of the show or something? That scene where Sal, the creative director, was about to get a blowjob.

12:02 PM  
Blogger copyranter said...

I have not seen that scene, you put that in my mouth (that's what she/he said).

12:12 PM  
Anonymous Anonymous said...

c'mon ranter, next time I'm in NYC, I'll probably bump into you at The Anchor Bar or some such. I'll be carrying a copy of Advertising Age and talking loudly in a (real) Scottish accent to needy account exec chicks.

12:21 PM  
Anonymous Anonymous said...

Can we please get back on the subject of how embarrassingly terrible this ad is?

Huuur durrrr I know a great use of white space: we just don't put anything in the ad ! Hurrr durr

Oh and I got a great idea - we use a visual narrative trope to draw the viewers eye down to the bottom, then we just don't pay it off huurrrrr durrrr

no pay-off is the next big thing hurrrr durrrr

I wanna punch the creative team that made this.

12:54 PM  
Blogger GRayR said...

If you are an old submariner you think of the SS-23. On March 25 1915 she sank off Hawaii, all 21 men were lost. Hell of a way to go.

Tilt one back for the men of the SS-23 on March 25.

Gary, MM-2 SS Nuc

1:10 PM  
Blogger Tom Megginson said...

I love Mad Men. And I think it is a popular enough show that it doesn't ned to try too hard. The release date and iconic imagery is enough. It's like advertising for Apple.

2:52 PM  
Anonymous Anonymous said...

I like "Mad Men" a lot but that poster reminds me of that guy falling out of the World Trade Center on 9-11.

3:44 PM  
Anonymous Anonymous said...

Sorry about that pointless redundancy.

I should have clicked your NYC link before I left that last comment.

Sometimes I'm kind of an idiot.

3:47 PM  
Blogger male said...

I'm a ex-creative director . . .
I loved MadMen - I started my career 1968,
I always dreamed that advertising was that good, it turned out to be just that - good.
Roger Sterling's character was so well developed and then delivered, fuck they were all so - normal ad people.
If you live (or lived) the ad life, don't miss it!

8:45 AM  
Anonymous Anonymous said...

I'm going to try to make amends for my careless comment at 3:44 because I had a stray thought yesterday that might be worth something and I'll keep it short.

Roger Sterling is sort of a clown of a half-assed veteran but he got all bent out of shape over doing business with the Japanese. "Since when is forgiveness a better quality than loyalty?"

I saw that as character development, a one-off, and nothing more. But it occurred to me that maybe the writers squirrelled that away so they can use it later, if need be.

What would Roger Sterling do if he suspected that Don Draper was a deserter? The writers could built a lot of conflict into that scenerio, I suspect.

There might be acorns like that hidden all over the place.

10:32 AM  
Blogger Michael said...

I tripped once. Back in 1993. Kinda reminds me of that.

1:05 PM  
Blogger Paris David said...

You are funny, copyranter.

Yeah baby, March 25th!!

1:13 PM  
Anonymous Anonymous said...


And for all those who are hating, calling it useless. You haven't seen the show for 4 seasons, you barely know what it it. . .

And now you do.


2:08 PM  
Anonymous Anonymous said...

If the add is so provocative that you're talking about it, then the advertiser has done their job.

2:46 PM  
Blogger copyranter said...

What's an "add"?

2:47 PM  
Anonymous Anonymous said...

it's a stretch to make a connection to 9/11. Everyone who watches the show immediately makes the connection. As for those who don't know what it is, good! You're probably an idiot who likes watching spray tan bond with guido skin or fatties chasing donuts on a treadmill. It's an ad for people with good taste and it's done in good taste.

9:20 PM  
Blogger Unknown said...

I find it ironic that there are people who are criticizing this ad who've never seen the most popular show ABOUT advertising. Ignore popular culture much?

12:41 AM  
Anonymous nik said...

"As for those who don't know what it is, good! You're probably an idiot who likes watching spray tan bond with guido skin or fatties chasing donuts on a treadmill. It's an ad for people with good taste and it's done in good taste."

Actually I'm a former humanitarian aid worker (left work to go back to school) living in a disaster zone where I don't really have time to keep up with much tv (but love following links on the internet). Your move.

3:51 AM  
Anonymous Anonymous said...

If the add is so provocative that you're talking about it, then the advertiser has done their job.

"Well there must be something about it. We've been discussing it for fifteen minutes, and this
[holds up the magazine] is Playboy."

9:30 AM  
Anonymous Anonymous said...

It's a misstep, not a travesty, people. Anyone who has seen the show immediately knows the meaning of the image from the opening credits, and they seem to mainly be appealing to them. Unintentional significance happens all the time, and here, it's more purely accidental than inconsiderate.

By the way, the suicide thing is just unfair because, yes, that's implied in the credits. Too much to bear? Watch something on CBS.


9:22 AM  
Anonymous Anonymous said...

You may all call this bad advertising, but guess what. You are talking about it, reposting it, and bringing attention to the show coming back. You are making more people know the show is coming back. This is BRILLIANT advertising.

5:31 PM  
Anonymous Anonymous said...

Oh for fucks sake.

3:52 AM  
Anonymous Patrick King said...

From a creative standpoint all they've done is taken the falling man who has been the subject of the opening credits since day one and used him very effectively in a print piece.

Did anyone question whether that sequence was too 9.11 ish? The lore of suicide in this industry is rampant to begin with, and no doubt it could have been part of the initial concept for the credits.

11:32 AM  
Anonymous Anonymous said...



7:18 PM  

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