I KILLED CBGB.

Couple of years ago, Time Out New York needed a new campaign that communicated the breadth of their NYC coverage. This was one of the outdoor ads. Time Out loved it—but these days I feel a little guilty (OK, not at all fucking guilty) about connecting what at some distant point in the past was the punkiest spot on Earth with what may be the least punkiest clothing line on Earth. Bon Chic, Bon Genre!