Tuesday, July 18, 2006

R&R, minus R&B.

With scores of locations dotting five continents, JW Marriott Hotels have, over the years, welcomed millions of visitors through their whisper-quiet automatic doors. And, apparently, they would now prefer if you Negros would stay somewhere else. Your "boom boxes" scare all the open-shirted rich white men.

38 Comments:

Blogger Slinky Redfoot said...

let's hear from Assimulated Negro on this one!!!

2:19 PM  
Blogger The Assimilated Negro said...

FUUUCCCCKKKKKKKK JW MARRIOTT !!!! (I can't put enough exclamation points here to match my decibel level)

I want to rub piss and semen all over their faces.

Oh wait, is that too vulgar? Is that the hop? Am I hopping too much?

the line says, "cool, without posturing..." is this picture not the epitome of posturing and affectation?

"What your taste leads you to look for in everything" WTF??!!? what the hell does that even mean?? Does your taste lead you to go dancing. Trying going to a dance spot without some hopping in the mix.

I bet the shirt he's wearing is Sean John or Phat Farm *wink*

If I had the power to start a protest and boycott of these hotels I would. Someone get Sean Carter and ask him to book a floor, then throw a concert.

JW stands for "Just White?"

HOLLA!

2:35 PM  
Anonymous Anonymous said...

Another point worth noting: Marriott hotels generally SUCK!!!

2:43 PM  
Blogger J.J. Gittes said...

The ad is so subtly offensive, it's actually a photo of the housekeeping staff at one of the resorts. Insulate, mofos, insulate!

3:08 PM  
Blogger Make the logo bigger said...

I stayed at a Holiday Inn last night and the staff did NOT look like them.

3:13 PM  
Blogger T. said...

I think the ad is tacky. I think it's a bad idea and attracts bad attention. That being said, being anti-hip-hop doesn't necessarily mean being anti-negro. Lots of blacks don't live the hip-hop lifestyle, a lot of people in the hip-hop lifestyle aren't necessarily black. Do you think they'd turn down Denzel but welcome white rapper Paul Wall with open arms? I doubt it. I think the ad would have worked better if they used a black couple to accentuate that point, that it's a lifestyle preference rather than a racial one. But the best option of all would have been to avoid mentioning hip-hop altogether.

3:13 PM  
Blogger The Assimilated Negro said...

or they oculd have used light-skin models ... same effect, but saves your ass from asshole rippers like me.

3:15 PM  
Blogger copyranter said...

Yeah, it's the headline AND visual together that make it sketchy.

3:25 PM  
Anonymous Anonymous said...

Cool. Without the Vanilla Ice.

Oh, fuck it, that doesn't work.

4:19 PM  
Blogger White Dade said...

Mariott is run by Mormons. Y'all knew that, right?

4:42 PM  
Anonymous LisaBinDaCity said...

They all look like that in Utah, right?

4:54 PM  
Anonymous Anonymous said...

I guess that means the "mantle of luxury" is not to be worn with timbs 'n' grills ... but are these taste mavens wearing those freaky-deaky Mormon underoos? You could TOTALLY see them through their sheer white linen.

6:10 PM  
Blogger New York Punk said...

I don't think this ad is racist. It's your typical run-of-the-mill boring ad that makes the client feel safe.

TAN - JW = "Just White". Hilarious!

6:42 PM  
Blogger Rune said...

I find absolutely nothing wrong with that ad. My opinion is that it's a response to the trend in the world today;hip hop driving our popular culture. Where the Palms hotel is on MTV, sponsoring parties, where Donald Trump tries his best to "be cool" by hanging out with Russell Simmons, and Diddy. Those hotel owners are trying to make nice with these bastions of popular culture, not so much because they really like the music/culture, but because they like the popularity, and the need to fit in with this hip culture, and the assumption that it will fatten their wallets. Marriot is saying, we are alright, even if Diddy doesn't stay at one of our shacks. We are alright if MTV doesn't host a spring break from our pools. We are alright, even without the hip, created by the hop. In a way it's a positive for hip hop, because it shows they recognize it's dominance in popular culture, and are doing everything possible to survive, in a world where their hotels are not seen as cool (and they know this).

7:49 PM  
Blogger copyranter said...

rune, you're reading an awful lot into what is—I'm pretty damn sure from 14 years experience—simply a stupid play on words that wan't thought out very well.

but hey, maybe you're right. who knows.

8:01 PM  
Blogger Lana Summers said...

Yelz, we have reservations. The name's WHITEY McWHITERTON.

12:30 AM  
Anonymous Motard66 said...

I don't thinks she's figured out her husband's gay, yet.

Why is tan - and, usually, overly-so - back in again? Don't people know that eventually they're gonna look like a fuckin' Slim Jim? Oh, wait, that's what lasers and plastic surgery are for: fixing your beat-ass face because you had to look "sunkissed."

White people are SO FUCKING AWeSOME!

2:57 PM  
Anonymous Anonymous said...

Boooy git me a lemonade masta been werkin up a terrrible sweat...

3:25 PM  
Blogger ohoney said...

Bite
and
smile

9:54 PM  
Blogger christopher said...

sorry, but , people are way to sensitive. I sure they meant the "new" boutique hotels that have dj's and clubs in the lobby.
The other day on the "A" train uptown, i heard the work "cracker" ten times. Do I care? No.I just dont go into it so deep.
Marriott makes alot of cash,and, they want to keep it that way.
If they referenced house or rock and roll would white people feel insulted. I wouldnt and i am sure most others would not either.
I do agree the Marriott sucks,and, they just stopped smoking in all rooms in all their hotels.
I smoke.
Do i feel insulted?
Fuck no.
Give me the Paramount any day.
Remember its is not a race issue anymore it is a economic issue.
Rich against poor and poverty chooses no color.
later

2:14 AM  
Anonymous Anonymous said...

Right christopher, because just like you decided to smoke, you decided that you'd be white.

11:48 AM  
Anonymous Anonymous said...

JW Marriott can kiss my big black male hip hop ass. That advertising is as racist as when the JW Marriott was sued in Washington, D.C. in the 80's because they didn't want to hire front desk people who wore braids. Nothing has changed, Marriott sucks always has and always will. They are nothing more than a bunch of george bush lovin' rednecks.

10:41 PM  
Anonymous Anonymous said...

I'm from Utah, and I look just like that. Except paler, and balder, with a bigger gut, less money, and all around less suave. Come to think of it, I look like Diddy, too. Except paler, and balder...

1:02 PM  
Blogger mochasocialite said...

This comment has been removed by a blog administrator.

8:36 PM  
Blogger mochasocialite said...

At the risk of being called too sensitive or worse, I have to weigh in and say that I find the ad completely offensive.

An OP intimated that the ad is not racist because white people enjoy hip hop music & culture. While that is completely true (who else made Eminem a star), it is also true that "hip hop" is as much a euphemism for African-American as "inner city" is an euphemism for "poor black folks who live in the ghetto" (and immigrant is now a euphemism for Mexican, and terrorist is a euphemism for Middle Eastern Muslim--to keep the racial epithets current).

I find the ad disgusting, and I hope it's a joke or Marriott's going to force the black community to open up a can of whoop ass.

Maybe the ad is a local NYC thing, because that ad hasn't made the rounds in the PNW where negroes tend to be scanty but volatile.

8:39 PM  
Anonymous Anonymous said...

You don't even have to be black for this to offend.

It really infuriates me that a company as large as Marriott would allow such an ad to run. Don't they have checks and balances? Think of all the people (customers and potential customers) that ad was exposed to. Either the Marriott advertising department isn't educated enough, needs diversity training, or needs to fire the person who approved this ad. Or hell - why not all of the above. Not just for the risk it poses, but for how generally terrible the ad is. I've seen more clarity from a 2nd grader.

I refuse to allow my dollars to be wasted on a company that refuses to accept and embrace the multicultural world. Get a grip Marriott.

Maybe their new tagline should be what that other blogger had: JW stands for "Just White?"

1:41 AM  
Blogger Woody said...

Hard to believe . . .

We did some work for Marriott years ago and where we wanted to show one kid in an ad, they made us put in like six, so we could cover all various ethnicities and genders. Needless to say, it fucked up the ad pretty good. They are so overly-sensitive, but out of touch, all I can imagine is that nobody there knows what hip-hop is.

3:08 PM  
Anonymous Anonymous said...

So I am at the doctor's office and I come across Travel and Leisure magazine and there on page 95 of the August issue is one of these lame and racist ads.

If you subscribe to this magazine - you should cancel your subscription to Travel and Leisure - I thought advertisers had to review advertising that has the potential to be offensive - once again - it's all about the almighty dollar. Or maybe this is a bait and switch - convince people you're cool ... they arrive ... and you're not.

I'm neither wealthy nor livin pay check to paycheck - but what I do know is my hard-earned money ain't going to any Marriott ever again. I'll just tell my travel planner about bad experiences, unclean rooms and that Hyatt and Hilton are much "hipper".

Besides, if you even have to reference anything about being "hip" in an ad - you aint!

4:39 PM  
Anonymous Anonymous said...

How many ads did they run? There's one in the August - Travel & Leisure magazine - buried deep in the magazine across from some article about Morocco.

Someone remind me to cancel my subscription to Travel & Leisure. Apparently Travel and Leisure will take any kind of ad.

Now, does anyone really think that this narccisistic ad caused even one person to book a room? I have decided to shred my Marriott Rewards card and part ways with Marriott Hotels.

Go ahead Marriott - let your advertising department run amuck! Irresponsible - don't you think?

12:04 AM  
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1:17 PM  
Anonymous Anonymous said...

Imagine if the Hip Hop community gotta hold of this?

Marriott Hotels suck big time and many of them look about as up to date as a government office.

They think because they copy everyone else with a big fluffy bed that now they're great. I beg you to put a glow light on their sheets and see how clean they are?

11:41 PM  
Anonymous Anonymous said...

Did some diggin' around and found the source of this bigotted ad: Nancy Leonard - with Marriott Hotels. Woman - you should be ashamed!

10:21 PM  
Anonymous Heathen Chyld said...

I also think Marriott sucks big time. I worked for the reservation center in Atlanta, well the bastaard closed our center as well as Stockton CA, Santa Ana CA, Bethesda MD, Somerset NU and many others while opening 3 f'ng call centers in CANADA!!!

Taking jobs from Americans putting thousands of us out of work all the while proclaiming in an ABc Nightline interview how he cares about his employees. BULL F'NG SHIT!!!

I wish there was a way to boycott Marriott, and have all these companies that have corporate discounts with Marriott to take their business elsewhere.

OK, get my drift?? Marriott is unfair to his American employees!!

5:59 PM  
Anonymous Anonymous said...

It appears as though the "Man" in the add is staring off towards the "Pool Boy" by the Cabana.

Maybe it's just me...

6:43 PM  
Anonymous Anonymous said...

Marriott fuckin' sucks ass, I have the unfortunate position at one of their bullshit timeshare scam places and they are a horrible company to work for.

11:37 PM  
Anonymous yalamer said...

jw marriott is having lots of problems

check out www.jwmarriottcancunsucks.com

12:45 PM  
Anonymous Anonymous said...

Well Mr. Black man welcome to the "real world" your type can move some place that is willing to put up with "no tipping" after demanding service along with rude behavior all b/c your a "black" man. Poor thing, your just another jerk with a ghetto mind set that will never ever ever ever get you anywhere...... bye. bye...

8:32 PM  
Anonymous Anonymous said...

I love Marriott Hotels. Best Hotels in the world. Always great service. Would not want to stay anywheres else.

2:14 AM  

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