Monday, July 10, 2006

A small price to pay for a big package.

WESC (stands for WE ARE THE SUPERLATIVE CONSPIRACY and you MUST write it in ALL CAPS at all times) is a "tightly knit group of people with a sold background in clothing, skateboarding and snowboarding" whose "priority was always to create a feeling of solidarity." (what?) The solidarity expressed here appears to be between one's cock and one's sense of cockness. $7? Better be a fucking 3-pack, you American Apparel co-conspirators.
(advertecture on Houston at Broadway, high above the DKNY mural)

previously:
American Apparel: Made With Dov.
LIVE, WORK, CREATE. PAY—$30 for a fucking t-shirt.

17 Comments:

Blogger concha said...

strangley enough, though...i'm sold.

10:56 AM  
Blogger bowling with no panties said...

Here is the sexual subtext of this ad compelling you to purchase a $7 socks that works on two levels, depending on your sexual preference, and your gender.

To the het man: My socks are so awesome that I am turgid just thinking about them. I don't even need to stuff them in my underwear -- my cock is strongly reacting to the fantastic sockiness of my socks. Look, it's so big and hard now I need to push myself around while sitting on a skateboard because it's too difficult to walk. YOU TOO CAN HAVE A HUGE HAMMER OF A COCK if you buy the socks!

To the homosexual man: These are some butch skater boy socks. Wearing these socks will draw some rough trade. It's been a while since you've gone ankles up for a real badass skater boy with a David Barton body...go ahead, buy them.

To the het woman: You aren't the only thing exploited to make a buck, sister, take a look at this tube steak. Get it, tube socks, tube steak? Yeah. Buy your boyfriend some fucking socks.

To the homosexual woman: If only she were holding a volleyball!

11:37 AM  
Blogger Scamp said...

This is actually a good ad.


i plan to become gay immediately. and then buy socks

12:00 PM  
Blogger Jaime said...

That's one bulbous cucumber.

12:47 PM  
Blogger Make the logo bigger said...

Couple in 4C is probably going great, first the massengill outdoor, now we gotta stare out through this.

3:11 PM  
Anonymous LisaBinDaCity said...

That would be a big OUCH.

3:34 PM  
Blogger ninaberries said...

my mom was a high school art teacher and this looks like a life drawing one of her students did. "i'm going to contour everything!"

11:18 PM  
Blogger FishNChimps said...

Isn't that David Beckham?

4:35 AM  
Blogger Dwight said...

It HAS been a while since I've gone ankles up for a real bad ass!

Sock time!

7:34 AM  
Blogger J.J. Gittes said...

Adbusters would have done this smaller, with better production value, and better effect.

What these guys need most is a decent copy editor.

Wait...you mean they're serious? Or...they're not? Um, they're snowboarders?

My head asplode.

10:46 AM  
Blogger J.J. Gittes said...

Shit...and they blackmailed Peter Stormare to wear their crap and appear on their Web site.

10:49 AM  
Blogger Dabitch said...

Oh my god, that's just genius.

4:26 AM  
Anonymous steve said...

They don't even sell socks....
that's the joke.

4:27 PM  
Anonymous Anonymous said...

I always thought the idea behind this was that he had STUFFED the tube socks into his undies to achieve that look. Y'know, like girls stuff their bras.

4:04 PM  
Anonymous Anonymous said...

As Steve said, they aren't selling socks, they are selling underwear for $7 apiece.

Regular "socks" are coverings/clothing for your feet.

They are selling men's underwear - covering/clothing for a man's "tube". They've emphasized the size of the guy's penis/"tube" for everyone to make the not-so- subtle play on words - "tube sock".

Underwear - a sock for your tube.

Underwear - tube sock. Get it?

Plus, with men's prevailing obsession with penis size, if you buy their product, you must be big.

1:03 PM  
Anonymous Anonymous said...

They don't sell socks or underwear. They are mocking other underwear ads and the HUGE size of the ad and the HUGE size of the guys dick is supposed to be an attention grabber and also mocking how other ads use our insecurities to get us to buy their products.

4:07 AM  
Blogger dboy.stein said...

damn! no! i was expecting to see dudes with socks not dudes with humongo packages in my face..is this real? (the ad i mean)

2:29 PM  

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