Tuesday, September 26, 2006

apt brings the badass SoHo 'tude.

"Cosmopolitan furnishings" store apt on Greene Street gets right in the fucking face of fucking futons with this back cover ad from last week's Time Out New York.
apt: (carrying shiv) "Fuuutons, come out and plaaay..."
Futons: "No thanks. But we'd just like say that, um, we cost 400 not 1500 bucks, and we don't have an annoying seam down the middle of us."
apt: ...

previously:
1. NYC Window Displays: Zamir Furs.
2. I GLOVE NEW YORK
3. The Great Wall of New York

16 Comments:

Blogger Slinky Redfoot said...

The bigger question is, when the f*ck will futons die a quiet death? They should go the way of BetaMax and George Forman Grills

9:20 AM  
Blogger copyranter said...

Not a fan of futons either. But at least you get what you pay for, as opposed to this overpriced sofa bed which is I would guess only marginally more comfortable.

9:58 AM  
Anonymous Anonymous said...

Okay, you, who works in advertising, are talking about high priced sofas? Don't you make your living from companies that market over-priced things? You probably own $200 jeans, $800 jackets, etc. so what's the big deal about the couch?

10:09 AM  
Anonymous Chris said...

So basically, everytime you use the thing, you are throwing the seating surface side onto the floor. I guess it's not a problem if you're a super clean neat freak, but I'm sure most people aren't. And what happens when weight is put on that center seam? How do you know the entire couch won't flip up and fold in, crushing you in your sleep? F*ck St*pid Design.

10:25 AM  
Blogger dancing at gunpoint said...

it's ugly.

10:30 AM  
Blogger copyranter said...

you greencan are very very wrong. I am a transplanted Appalachian Trail hillbilly (it's true).

10:38 AM  
Blogger David said...

The best amalgam of the f-word and futons is "ScruTons."

10:41 AM  
Blogger Make the logo bigger said...

ScruTons...yes!

As for my jeans, they aren't $200.

My kicks are. And I have a color for every day of the month and every mood I might be in.

Just sayin.

11:34 AM  
Blogger J.J. Gittes said...

The Scrutons were my favorite band for a week when I was a sophomore...

11:34 AM  
Blogger J.J. Gittes said...

Which reminds me. Slinky? Scrutons?

11:35 AM  
Blogger Slinky Redfoot said...

yeah I played bass and Jew's Harp for the Scrutons.

11:40 AM  
Anonymous Anonymous said...

Not sure if this is the place but have you done anything on WOMMA? I find their association site to be extremly irritating in a "No shit, Sherlock" kinda way. Just like the design of this pseudo-sofabed.

As a transplanted Midwesterner, I gotta ask:
Q: What would all the farm kids and factory workers I attended high school think of this and WOMMA?
A: That East Coast design/marketing types are totally lacking in common sense.

12:22 PM  
Anonymous yesvirginia said...

this thing is just an oversized (and overpriced) version of that dorm room staple the foam chair that unfolds to a cot-sized matress of sorts -- officially it's called a 'studio chair' or something, but we always called it a "flip-n-fuck", so the tagline is actually kinda funny to me

4:19 PM  
Anonymous webgraphicsmonkey said...

Was that a Warriors reference? Awesome.

3:17 PM  
Anonymous Anonymous said...

just pointing out that you can get a futon for 100 bucks (not 400) at ikea. and it's not uncomfortable. but what do I know; I could sleep on a dirt floor comfortably. as for the flip couch I like the color. and while yes it can be construed as gross that everytime you open it up you put the seating surface on the floor but that doesn't bug me - my floor is clean enough to lick off of as I am a meticulous neat freak with a no shoe policy and the need to hand scrub all surfaces. the price tag is ridiculous, however. but isn't that the point of most advertising? to convince people to buy things they don't need to impress people they don't like? that's why as a nation we're all in debt.

5:03 PM  
Anonymous Anonymous said...

anon: You're not in a long-term relationship, are you?

If you ever decide to sign-up for one of the online dating sites, just copy-and-paste that post into the "About Me" section.

It paints a very vivid picture.

7:42 PM  

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