Tuesday, November 21, 2006

Lies Well Disguised, #9.

What is the lower form of advertising? That would be the Fake Testimonial. Today at Gawker.com, I explore a recent favorite example of this vile ad trick (link).
previous Lies Well Disguised:
8. AIDS ads make me so horny.7. Kenneth Cole. Heel.
6. Ad horror stories.
5. We are all made of Starbucks.
4. Deutsch & Binn: Perfect Douche Storm.
3. Unparalleled hyperbole of NYC real estate ads.
2. The bloody death of celebrity endorsements.
1. Advertising Week 2006.

8 Comments:

Anonymous Anonymous said...

"For everything else, there's Mastercard.™"
I actually like the MC tagline!

3:10 PM  
Anonymous J said...

Dude, you hate on McCann all the time. And while I appreciate it and think it's true...what about Grey, Y+R, BBDO, DDB, etc? Why all the hatred focused on one agency?

3:43 PM  
Blogger copyranter said...

they killed my dog.

actually, that's just a coincidence. They just happen to have the Army, Mastercard, and Microsoft accounts—3 examples of plain shit-awful advertising.

3:49 PM  
Blogger New York Punk said...

Whaddya mean fake testimonial?? As though there is such a thing called true testimonial.

4:44 PM  
Blogger copyranter said...

a "true" testimonial would be, a couple of years ago, HP did a series of ads that presented what were Case Studies—problems they solved for specific companies. and those companies agreed to let themselves be used/named in the campaign.

4:54 PM  
Blogger New York Punk said...

I remember those dastardly HP campaigns. "We are great because we made them great...and they are great because they used our great services..."

Yeah I guess you can call them true testimonials.

9:17 PM  
Anonymous jetpacks said...

You're right - Black Waldo is missing. Stupid oversight. Time for some diversity training at McCann.

8:35 AM  
Blogger Maulleigh said...

the Three young hot chicks are all dressed the same: skinny jeans and little cropped jacket. HOW ADORABLE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! They don't look anything like Cora and Brenda in accounts payable/receivable in my last company.

10:05 AM  

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