Monday, March 24, 2008

Conversely, I think these spots are pure marketing BS.


Anomaly, the "anti-ad agency" (this is what they call themselves), is trying to position Converse as an "anti-marketer" with some "anti-advertising." These particular spots/videos (1, 2, 3) and their transparent and trite "we really get you young rebels" copy however, feel quite anti-authentic. Especially when you remember that Converse is a huge-ass sneaker company owned by an even huger-ass sneaker company (Nike, world marketer).

13 Comments:

Anonymous Anonymous said...

Actually, the low-tops are cooler.

1:58 PM  
Blogger Nightcrush said...

Favorite line: "...while everyone watches their lives evaporate into the unmemorable atmosphere..."

Unmemorable atmosphere?

2:49 PM  
Blogger Daniel @ Burst said...

I think you'd make Bill Hicks smile.

2:57 PM  
Anonymous Anonymous said...

Give me a fucking break. This is what happens when planners try to write ads. It's like everyone thinks they can make an ad nowadays just because they own a fucking mac. Can we bring back the professionals?

-ML, born 11/16/85.

12:35 AM  
Anonymous Anonymous said...

Thank you! Thank you! I've been hating these ads on my own for so long! You're either cool or you're not. You can't TRY to be cool. Or you end up with this drivel.

9:21 AM  
Anonymous Blucheez said...

I get it! These are "anti-ads". Converse realizes that their core demo isn't the standard, mass audience that Nike is. They represent a "niche" of young trend-setters. You know, the ones who defy all expectations of coolness by wearing shoes designed in the 1950s. These "early adopters" don't fall for manufactured marketing campaigns, and they certainly don't need anyone telling them what's cool.

Old people are Uncool, and young rebels should know that old people make the stupid TV shows they watch. And they're making money off of it! They profit from laziness! So get off your ass and express yourself by buying a pair of overpriced shoes made of stitched canvas and rubber. Break free!

2:30 PM  
Blogger sheepless said...

OMG! they totally understand me.

5:17 PM  
Anonymous Anonymous said...

I read about these before I saw them and I expected to hate them. But I kind of don't (though the grammatical errors bug me). I do like that there's an anti-TV message.

I've been thinking about excessive TV watching because I have a roommate who does it, and I don't think it's uncommon. Almost every night he comes home from work, switches on the TV and sits in front of it until he goes to sleep. I think it's a conservative estimate that he watches 35 hours a week, and he's never going to get those hours of his life back.

8:03 PM  
OpenID purplesquirrel said...

This ad was brought to you by old people.

Like old, old.

Like your parents' age old.

2:54 PM  
Blogger Feh23 said...

Wow, I can barely comprehend that advertising, it's so subversive it just FORCES ME TO BUY THEIR CRAP. Maybe it's because I'm stupid and really believe marketers are impressed with me.

3:50 PM  
Blogger concha said...

these ads weren't made my nike. they were made by me. oh well. at least you used to like my blog.

11:23 AM  
Blogger copyranter said...

Sorry, concha. As I've told others, I'd rip to shreds 90% of the stuff I "create" on a daily basis. So, you're relaunching soon?

12:13 PM  
Blogger concha said...

oh i don't care. feel free to rip away. your reaction was the point.

and yeaj...hopefully i'll be able to finish this shit by the weekend.

11:05 PM  

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