Thursday, March 20, 2008

Kenneth Cole Raises His "Awearness" Level.

As previously noted (13th bullet), The Worst Copywriter In The History Of Advertising™ now has a blog called "Awearness." And, he's started advertising his new venture (right) on the streets of New York. Too bad somebody else already owns awearness.com. Damn, Kenny! It seemed like such an original and pithy made-up word, huh? I'm sure your lawyers vetted it. It's equally as brilliant as the name of Ken's section of the blog, "Clothes Mindedness." See what he did there? Turned a negative phrase into a positive one? Or an equally negative one? Or a confusing, headache-inducing one, depending on how it hits you? KC's welcome letter is also quite warm and punshiny:
"Just like a cheap, ill-fitting suit, I know you want to get something off your chest, so please sit back, pour yourself a glass of intelligent debate and throw another dialog on the fire..."
Now I know some are you are thinking, "hey asshole, at least he's socially active." And my response is, yes, that is most certainly a very good thing. But this is an ad blog, not an activism blog. And because Mr. Cole continues to shamelessly mix the two to sell merchandise—over and over again—and does so using epically awful puns, I will continue to post his ads. That's my write as a sit-izen!
(see a second ad for Cole's blog @ AskACopywriter)

6 Comments:

Anonymous Anonymous said...

I think he's a total idiot and his stupid little ads are doing more harm than good. His dipshit little puns make light of serious issues. He's only proving how completely shallow the fashion industry is.

4:33 PM  
Blogger Nightcrush said...

I can't look at the name of his stupid site without thinking it says "Aweariness" instead of "Awearness." And weary is exactly how I felt after reading all his self-congratulatory bullshit.

6:45 PM  
Blogger Matt said...

In lieu of intelligent debate, I opt for a slice of self-important-pie made with fresh irresponsi-berries. Feel free to get it yourself! This is a self-serving establishment.

7:55 PM  
Blogger jos said...

he obviously never heard the saying "A pun is the lowest form of douchiness." not to mention annoying.

the punctuation goes inside the quotes, right?

2:44 PM  
Anonymous Anonymous said...

One of my greatest fears is the Kenneth Cole and American Apparel will merge into one huge punny, slutty empire....

11:20 AM  
Anonymous Anonymous said...

Incidentally, he now owns awearness.com too.

5:42 AM  

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