Monday, March 17, 2008

If this were the last brand of bourbon on Earth, I would not drink it (and I LOVE bourbon).

(click ad to read copy)
Wild Turkey or Jack Daniels, to answer your first question.
This one line of copy, however, will stop me from ever ordering this over-packaged, over-priced hooch. The only time I would be "on stage" walking into a bar is if the bar somehow happened to actually be on a stage. You got that, you marketing miscreants? "Good Luck" growing your brand with such inane messaging.

24 Comments:

Anonymous Matty said...

Basil Hayden's is actually pretty good bourbon, and had I not seen this ad, I may have bought it again.

Furthermore, from the perspective of someone who's worked in theater, they're totally wrong. When you walk into a bar, you're backstage where everyone is drunk and fondling one another.

11:18 AM  
Anonymous Anonymous said...

This is what happens when account people write ads. This is obviously right from the strategy.

11:24 AM  
Blogger Elver said...

Try Jameson. I hate whiskey and that's the only brand I love and drink. Smoothest (cheap) whiskey I've ever had.

1:01 PM  
Anonymous BluCheez said...

When you walk into a bar, the jukebox plays Rush, "Limelight" and you do air-drum fills while pondering your own self-conciousness.

1:13 PM  
Anonymous Anonymous said...

jack daniels isn't a real bourbon "bourbon lover."

1:25 PM  
Blogger copyranter said...

I guess I should have written "cheap and/or fake bourbon lover," then.

1:38 PM  
Anonymous Anonymous said...

Walking into a small bar and having everybody look up at you from their drinks can feel like being on stage. And ordering a drink is a little bit of theater -- you've got to hit your mark, know the right lines (straight, up, neat, etc.) and say them on cue.

I still don't get this though. Bourbon ads are usually all about authenticity. If theater is the metaphor, does that make this whiskey a prop?

And wouldn't "break a leg" have been more appropriate than "good luck"?

--Timbo

3:41 PM  
Anonymous employee of the year said...

I just wanna know why this bourbon is wearing a chastity belt.

4:20 PM  
Anonymous Anonymous said...

Pssst. Speaking of badly-bad, it's Kenny Cole.

http://www.adrants.com/images/kenneth-cole-hiv.jpg

4:31 PM  
Anonymous Anonymous said...

Black Label on the rocks.

4:32 PM  
Anonymous Anonymous said...

You've got the ad all wrong. Its a reference to a loophole in the fascist anti-smoking laws that make smoking in bars illegal unless the bar is really a theatre.

6:33 PM  
Blogger spencer said...

Black Label on the rocks.

Blended whiskeys are for pussies.

8:30 PM  
Anonymous Anonymous said...

Two things my Dad talked to me about. Cheap whiskey and cheaper women. I am not sure which one he was for.

9:30 AM  
Blogger Guernican said...

Blended whisky isn't whisky. It's piss.

9:30 AM  
Anonymous Anonymous said...

"You've got the ad all wrong. Its a reference to a loophole in the fascist anti-smoking laws that make smoking in bars illegal unless the bar is really a theatre." -- That's true... I heard there was a bar in NYC that has an agreement that 'everyone is an actor' and that the bar is set up like a stage, just to get around the smoking laws. But I'm not seeing any cigarettes in the ad, apart from that reference.

9:36 AM  
Blogger Darren said...

If I'm gonna be "on stage" when I walk in a bar, I'd prefer it to be a stripper stage. And the only reason I'm up there is to act as a prop for some of the lovely ladies.

And I'd ask for Maker's Mark.

9:50 AM  
Anonymous Anonymous said...

Inanity aside, wishing someone who is about to go on stage "good luck" is, in fact, bad luck. But I guess telling heavy bourbon drinkers to "break a leg" might not play so well, either.

10:44 AM  
Anonymous Blucheez said...

The comment on this post prove the validity of the ad copy. Anyone who posts a critique of someone's bourbon preference is obviously part of the audience and paying attention to the "performance" on display.

Know what? Stick your nose back in your drink and STFU about what poison people prefer.

1:17 PM  
Blogger spencer said...

Just because I think that you drink dog piss doesn't mean I'm judging you for doing it.

Of course, if you read the comment I left before, it's pretty apparent that I was actually passing judgment. So touche, blucheez. You win this round.

3:33 PM  
Blogger copyranter said...

...whereas, I know I drink dog piss, just as long as it's high enough proof...and easy on the ice.

3:46 PM  
Anonymous Anonymous said...

When you walk into a bar you need Band-Aid.

Sorry.

12:23 AM  
Blogger Logan said...

That label makes it look like the bottle is wearing an apron. I disapprove.

3:18 PM  
Anonymous Anonymous said...

Basil Haydens is a wonderfully smooth bourbon. "Overpriced hooch??" doubt it.
Anyone who lets an ad campaign determine what they drink obviously has no mind of their own. Also, the whole point of a good marketing campaign is to get people talking- mission accomplished.
But at the end of the day, I agree with what the folks at JIM BEAM say in their ad, "the stuff inside matters most"
-mb nyc

11:29 AM  
Blogger Chris Collision said...

"Easy on the ice" is a really good groaner, 'Ranter.

1:02 PM  

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