If this were the last brand of bourbon on Earth, I would not drink it (and I LOVE bourbon).
(click ad to read copy)
Wild Turkey or Jack Daniels, to answer your first question.
This one line of copy, however, will stop me from ever ordering this over-packaged, over-priced hooch. The only time I would be "on stage" walking into a bar is if the bar somehow happened to actually be on a stage. You got that, you marketing miscreants? "Good Luck" growing your brand with such inane messaging.