Harvey Nichols: the standard by which all other retail fashion ads should be judged.

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For years now, the upmarket UK department store's ads have simply been the best in the world. Having myself worked on a retail fashion account, it's nice to see a client that's willing to take chances with their layouts. This campaign, via DDB London, is mediocre compared to past efforts, but it's still far superior to the usual American Gap crap. Locally, Daffy's has made some efforts over the years to rise above, but still—no comparison. Not that Harvey Nicks hasn't had the occasional embarrassing misstep (example).