Varvatos continues desperate NYC cool grab.
(click ad for closer look)
First, after much fumigating, he set up shop in the carcass of CBGB. Now, he's opportunistically shot himself an edgy ad (underpants!) in front of the soon-to-be carcass of Florent, the last speck of dead coolness from the former meatpacking now meatheadpacking district. You're trying too hard, JV! Now: Iggy Pop was a smart move. Damn smart. You should have kept shooting him. But then, Velvet Revolver? And then this stupid Converse "Get Chucked" collaboration? Dude, just start a bad, aging white guy should-have-beens rock band and stop it! (scanned from this week's Time Out New York) related: I may have killed CBGB with this ad. Full disclosure: I own one Varvatos shirt. I've been to both Florent and CBGB several times, but not in the last 10 years (because I'm so fucking cool). I've slept with Iggy.