Brian Urlacher, Before and After Old Spice Swagger.
(click ad for closer look)
Print ad for Old Spice's "Swagger" scent, starring boob-grabbing Chicago Bears linebacker Brian Urlacher and his teenager Renaissance geek fake self (the idea works better as a TV spot). While I'm neither a fan of Urlacher or the Bears or even NFL football, this (somewhat ironic) anti-weakling message will definitely play well with the tough and faux-tough guys who read ESPN magazine (scanned from this week's NFL preview issue). But the ad falls well short of these recent A+ Old Spice TV commercials. previous Old Spice print ad: because of the inclusion of a freakish Anglerfish, I accept your gratuitous bikini babe.