Amanda Lepore: cheeky Bluetooth headset endorser.
(click images for closer look)
The Heatherette model and David LaChapelle muse shows up in this week's New Yorker (with, one presumes, a fake plastic surgeon) to promote Jawbone Bluetooth headsets. Considering the company name, Lepore is an absolutely brilliant choice. And the intriguing double-page ad did spark me to visit their Website, so I guess it works—even though I wouldn't take one of these things if they gave it to me. Taking into account what a spread ad in the New Yorker costs, combined with Jawbone's certainly less than hefty ad budget, and the ad better drive a ton of traffic. related: I want to be a SheMale escort ad copywriter; Is the bare-ass model in the Tom Ford ads a SheMale? update: go to PollsBoutique for a poll on this ad's effectiveness.
posted by copyranter @ 9:30 AM
9 Comments:
Wow. I can't not look. It's like a car crash. Where did they find that model? Another p0rn actress hits the big time?
This ad simply does not motivate me to visit their site, even though I actually need a new BT headset. I want one that works in a convertible, not a piece of techno-jewelry. In fact, that's a pretty good description of her, too.
My wife bought one of these because I kept getting on her case about driving while talking on the cell phone. I’ve always thought bluetooth headsets looked creepy, but this one blends in very well.
I keep wondering how this thing keeps getting written about on all the cool hunting and design blogs, when every headset prior to this one was seen as a joke. My friend just told me it's the whole Yves thing, and I guess paired with the phone /car laws. Do you know who produced this?
Who cares who produced this...i agree it's a joke. classic example of good technology gone bad. i think yves is just a designer, clearly he knows jack about brands.
This just reinforces that bt headsets are lame. now jawbone leads the pack.
Euro trash fashion wannabes
What's the brand message here? "Not just for jerks anymore, bluetooth headsets are now for phonies, too!"
Amanda Lepore can do anything she wants to me, please.
I actually own a Jawbone, and it's superb with noise-reduction and clarity. It's the law to use one while driving here in California, but I try and not be a douche about it when not in my car.
--SanDiegoMark
I like it, throwing a full on post-op tranny in there with the line: "People will talk" is great.
I loathe Bluetooth technology...I always think they are talking to me. Opps. I feel like punching all Bluetooth users in the ear.
The model is downright creepy though. She (he) is simply Bo-Toxic.
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