Wednesday, August 20, 2008

Iwo Jima dead bled again, this time in the name of Ryder Cup TV coverage.

(click ad for closer look)
Print ad for Portuguese station Sport TV's coverage of next month's Ryder Cup golf match (I hate golf) between Europe and the USA in Louisville, Kentucky. The now Tiger-less Yank hackers have lost three straight to the Euros, so this ad is a nice "fuck you' on a couple of levels. And Portugal? You just made it onto W's Axis of Evil leader board. btw: Is there anything more pathetic looking than fired-up golfers? (image via) previous ads that exploited the Iwo Jima flag-raising pic: French fight beach pollution with G.I. blood; Luxury Jet company has zero shame; and ad for South African newspaper substitutes oil rig for flag.

10 Comments:

Anonymous Rob said...

And the rockets' red glare
The bombs bursting in air
Gave proof through the night
That Hole Eighteen was there...

I thought, why not go all the way and use the anthem? In for a dime, in for a dollar...

1:30 PM  
Blogger Make the logo bigger said...

“btw: Is there nothing more pathetic looking than fired-up golfers?”

Yes. Fired-up bowlers or storm chasers.

6:14 PM  
Blogger mister said...

Since the original was staged and the participants exploited, is this really so bad?

7:43 PM  
Blogger copyranter said...

It's only bad for two reasons:

1. 3 or 4 of the GIs in the pic later died in the battle.
2. It's a terribly unoriginal idea.

7:50 PM  
Anonymous Anonymous said...

And it wasn't really staged. It happened, but then the photogs had the soldiers do it over again for the cameras.

War-arratzis?

9:24 AM  
Blogger Make the logo bigger said...

The first flag raised was caught by still camera. The second flag raising came later that day, not as a recreation, but to replace the first with a larger one to prevent it from being claimed as a souvenir, and, so it could be seen from farther away.

This second raising was the famous image caught on film and still camera. (It was not posed according to Joe Rosenthal, the still photographer who took the shot. The other photographer Bill Genaust standing next to him was filming it at the same moment and was later killed in action.)

A larger group of Marines then stood around in front of the second raised flag for a third but different shot which, Rosenthal said was posed.

2:31 PM  
Anonymous Anonymous said...

Read 'Flags of our Fathers' and it explains everything. Great book btw.

8:16 PM  
Anonymous Anonymous said...

While I disagree with your position on the game of golf (as I'm an avid golfer myself. And a designer. Go figure!), this ad is total crap.

6:14 AM  
Anonymous meta said...

Well, the ad made it all the way here, and it's only for a TV station in Portugal. Guess there's no bad publicity.

8:58 AM  
Anonymous Anonymous said...

From a Portuguese from Stupid americans...

gfy

11:53 PM  

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