French fight beach pollution by bleeding fighting G.I. imagery.
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The iconic Iwo Jima flag raising pic has been exploited from the halls of luxury jet companies to the shores of South Africa; in the name of global warming (see masthead), and now as part of a French beach cleanup effort called Surfrider. And! Since it's French beaches, Y&R Paris decided to also use a D-Day image. And that Photoshopped image (right, above) appears to be from the Omaha beach sector of the invasion, aka "Bloody Omaha," where over 2,000 American soldiers were killed (somewhat recreated in the opening scene of Saving Private Ryan). The third ad of the campaign plays off of a jungle photo from the Vietnam war. So, is it OK for the French to exploit dead US soldiers, even if it is to combat pollution? Well, at least they get to fight another day, I guess. related: French exploit 9/11 to battle bad water; imagery of US soldiers exploited by India to sell Kama Sutra brand condoms; Marines can't use MySpace, commands MySpace using DofD.