Ladies—what do think of these Men's Health Magazine ads?
(click ads) The ads are for the German edition of Men's Health, and the translated line reads "It's All About Men." While it's certainly not clear, the message of the campaign appears to be "that's right aging babes, keep exercising you little patooties off...for us men." I'll abstain from a lengthy discussion over the shitty art direction and photography, and get right to the social implications: merely sexist or misogynistic? (images via) Previously in sexist ads. Previously in misogynistic ads.