Branding.

(click image) And this time, the assvertising is not Photoshopped. Dutch ad agency New Message created a branded spanking paddle for Massad, The Netherlands' leading S&M magazine. According to Agency Spy, that's Dutch porn actress Sofia Valentine wielding the sadistic pain delivery tool, which has "Massad the S&M Magazine" (in Dutch) cut out of the paddle. Thus, when Mistress Sofia spanks a submissive, his/her hiney then belongs to the publication and he/she becomes a Massad brand ambASSador (sorry). Perfectly targeted assvertising.
Previously in Assvertising.