Law firm knows big words, doesn't know how to advertise.

(click ads to read) Webber Wentzel, a "leading South African law firm," apparently actually thinks that knowing made-up mega-words like hippopotomonstrosesquipedalian is a reason to retain their legal services; that it makes them more appealing to potential customers (lawyers do like to be viewed as wordsmithies). Are you guys a bunch of moronoimbecilidolts? Just taking the time to listen to one of your counselors say one of these words would cost me about 100 bucks in billings. The only good thing I can say about these ads is that they don't use stupid animal metaphors like seemingly every US law firm does. Related: wonder what their big word is for sexual harassment? (images via)