Well, she does have milky white skin.
(click ad) Via Singapore, this ad for Imedeen skin treatment tablets with the jaw-dropping (heh) head(heh)line is apparently real, though it is a couple of years old. The product is evidently popular with some Asian women because it helps "whiten" the skin. I, uh, well I'll just shut my mouth (heh). I just post 'em, I don't write 'em. Zoe here maybe wasn't told what the line was going to be during the shoot. (found by art director Jason Slack, via) previously in I Can't Believe They Said That sexual advertising.