Monday, March 02, 2009


(click ads) Becks modeling clay is apparently the European Play-Doh. In a politically-correct effort to cut into the Hasbro brand's market share while also molding young minds, German ad agency Scholz & Friends created these Utopian clay ad dioramas. "Let the kids build a better world" reads the common headline. Jews and Arabs rocking out together. Klansmen wooing androgynous brothers/sisters (?) (nice 'fro). Wouldn't it be nice. (images via) previously in childish marketing: Cerealism; Swedish Fish—a friend you can eat; The Economist presents Cloud-Cuckoo-Land; Lego—the first spec ads I ever made.


Anonymous Anonymous said...

I love the Beck ads. Dystopia turned and it doesn't treat the kids like idiots-not that your first were child hating or anything in the capri pants category.

2:44 PM  
Blogger copyranter said...

I think Becks' main worry should be manufacturing a safe product that won't kill children when ingested...leave the racial lessons to the parents.

3:18 PM  
Blogger garrito said...

I had no idea T. Rex was kosher.

1:15 AM  
Anonymous Anonymous said...

funny how a german agency does ads using english language for a brand unknown in germany.
any ideas?


4:54 PM  
Anonymous Anonymous said...

oh, I forgot: of course no one ever saw these ads in germany. but I bet I'll see them in this years ad festival entries...

4:56 PM  
Blogger copyranter said...

Often, for PR purposes, agencies mock up English versions of the ads for worldwide release.

4:57 PM  

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