Quebec AIDS coalition appeals to materialistic Gays.

(click ads) The press note accompanying these ads for the Quebec Coalition Against AIDS (COCQ-Sida) reads: "The campaign focuses on objects highly appreciated by homosexuals, using evocative symbols to offer the target audience a different take on the issue." A different take, indeed! That take being...highly insulting? "Please wear a condom for me, lover. If not for me, then do it for my Mini." Poor asphyxiated Chihuahua. Ads by Montreal agency Marketel. (images via) previously in AIDS ads: Mick and Madonna's alleged sex lives. MTV's old-timey porn AIDS ads. Sarah Silverman's leaked World AIDS Day song. Ken Cole's insipid AIDS ads, one two. And, the coolest AIDS prevention ads ever produced.