(nsfw) Coors and Bud wish they could run this spot.

There is nothing more generic than beer advertising. The goal, usually, is to appeal to man's manly side, either through sexism or misogyny or making fun of wimpy males. This spot by BMF in Sydney for Australian light beer Hahn will certainly make real Down Under men smile knowingly. T&A, sweetheart. T & fucking A. It's what we're all about. The mother holding up the bottle was quite a forced product plug, wasn't it? Ringtone was created by NYC's tonefarmer. If you'd like to recreate this tired cliche of a dinner scenario at your future in-laws' house, you can download it. (via).