Keira Knightley gets the sh*t kicked out of her in the name of Women's Aid.
New two-minute UK spot for Women's Aid lensed by Atonement director Joe Wright. Certainly powerful, but the execution is off, in my humble opinion. The spot should have been played the whole way like we were watching Knightley act in a scene, then paid off. By starting on set, then entering the real world, then having Knightley break the fourth wall by pleading to the crew/audience is just confusing. Also, too heavy-handed. Created by the London office of Grey. previous domestic violence ad. previous baby violence ad. previous statutory rape ads.