1965: Raquel Welch for Wate-On.
(click ad) Welch was definitely the leading pin-up poster woman of the late 1960s (She's the last pin-up Andy Dufresne has on his wall before escaping in Shawshank Redemption.). Here she is, as the copy states, prior to her first big role in A Swingin' Summer, hawking Wate-On's condensed food tablets and homogenized liquid emulsions. Her testimonial from Hollywood reads, in part:
"Often we skip lunch and dinner and so, often I rely on Wate-On Emulsions and Tablets...for their weight sustaining calories."
Coke wasn't that big yet in the 60s. My oh skinny-ass my, how times have changed. (image via Flickr) related: 1963 Chubbette Fashions ad.
related: BIKINI KILL.