Wordy (and possibly plagiaristic) Child Abuse Ads
(click ads) Last week, it was pubic hair words to promote AIDS awareness. Today, it's very small words made of blood and bruise to fight child abuse. Print ads out of São Paulo, Brazil for the CERCA children and adolescents reference center. Copy reads: "Words hurt too. Any kind of violence against children is a crime." I can make out "nobody loves you" in the girl's black eye and in the blood trickling out of the boy's nose. Missing here are some nice hurtful curse words. Also, better readability. I'm too lazy to take a loop to the ad to read the rest of the verbal onslaughts. No matter. Thing is, we've seen this exact same "words hurt" child abuse art direction before (images via). Previously in: child abuse ads.