Monday, July 20, 2009

"Female Orgasm Enhancer" Again A Bit Oversold.

(click ad) Previously, via South Africa, Durex "O" gel produced a sonic shriek heard by the space station astronauts. Now, in a print ad by McCann-Erickson in Milan, Italy, we have a climactic female who apparently consumes a healthy diet full of biotin, zinc and iron (which produces strong nails). Advertising 101 comment: a more subtle visual of just the dresser damage without the woman's arm would have made for a slightly better ad (image via). Previous Durex lubricant ad: the choo-choo is stuck in the poo-poo.

7 Comments:

Blogger Ivan Raszl said...

Here are the credits: http://adsoftheworld.com/media/print/durex_o_the_power_of_pleasure

11:45 AM  
Blogger Erin Bradley said...

I would have gone for twisted covers or a banged up headboard. The scratches make it look like a rape or murder scene. Not sexy.

5:45 PM  
Blogger copyranter said...

Yeah Erin, but those visuals don't immediately say "orgasm." Not that this one does it all that much better.

12:55 PM  
Blogger Allika said...

Definitely more frightening and/or hilarious than sexy. To me this one says something along the lines of "Help! I'm turning into a werewolf!"

9:25 AM  
Anonymous Anonymous said...

To this day, Candice continues to challenge herself as a hand model.

I may not be a great actress but I've become the greatest at screen orgasms. Ten seconds of heavy breathing, roll your head from side to side, simulate a slight asthma attack and die a little.

Candice Bergen
1946-, American Actress

1:03 PM  
Anonymous Anonymous said...

I would suggest that the following fine print be included at the bottom of the ad so that Durex & Co. can then cover their asses.

Avviso:
Non ci assumiamo alcuna responsabilità per eventuali danni ai mobili ne per incendi causati dalle sigarette dopo aver utilizzato il nostro prodotto.

Warning:
We take no responsibility for any damage to furnishings nor for cigarette fires caused after using our product.

8:42 PM  
Blogger Erin Bradley said...

I think orgasm is assumed with visuals depicting sexual ecstasy but maybe you're right. The key verb is 'enhance' although I think that promise might be better situated to males rather than females. A lot of females have trouble simply having an orgasm, let alone trying to enhance it.

1:53 PM  

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