Monday, July 20, 2009

"Female Orgasm Enhancer" Again A Bit Oversold.

(click ad) Previously, via South Africa, Durex "O" gel produced a sonic shriek heard by the space station astronauts. Now, in a print ad by McCann-Erickson in Milan, Italy, we have a climactic female who apparently consumes a healthy diet full of biotin, zinc and iron (which produces strong nails). Advertising 101 comment: a more subtle visual of just the dresser damage without the woman's arm would have made for a slightly better ad (image via). Previous Durex lubricant ad: the choo-choo is stuck in the poo-poo.


Blogger Ivan Raszl said...

Here are the credits:

11:45 AM  
Blogger Erin Bradley said...

I would have gone for twisted covers or a banged up headboard. The scratches make it look like a rape or murder scene. Not sexy.

5:45 PM  
Blogger copyranter said...

Yeah Erin, but those visuals don't immediately say "orgasm." Not that this one does it all that much better.

12:55 PM  
Blogger Allika said...

Definitely more frightening and/or hilarious than sexy. To me this one says something along the lines of "Help! I'm turning into a werewolf!"

9:25 AM  
Anonymous Anonymous said...

To this day, Candice continues to challenge herself as a hand model.

I may not be a great actress but I've become the greatest at screen orgasms. Ten seconds of heavy breathing, roll your head from side to side, simulate a slight asthma attack and die a little.

Candice Bergen
1946-, American Actress

1:03 PM  
Anonymous Anonymous said...

I would suggest that the following fine print be included at the bottom of the ad so that Durex & Co. can then cover their asses.

Non ci assumiamo alcuna responsabilità per eventuali danni ai mobili ne per incendi causati dalle sigarette dopo aver utilizzato il nostro prodotto.

We take no responsibility for any damage to furnishings nor for cigarette fires caused after using our product.

8:42 PM  
Blogger Erin Bradley said...

I think orgasm is assumed with visuals depicting sexual ecstasy but maybe you're right. The key verb is 'enhance' although I think that promise might be better situated to males rather than females. A lot of females have trouble simply having an orgasm, let alone trying to enhance it.

1:53 PM  

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