(click ad) Previously, via South Africa, Durex "O" gel produced a sonic shriek heard by the space station astronauts. Now, in a print ad by McCann-Erickson in Milan, Italy, we have a climactic female who apparently consumes a healthy diet full of biotin, zinc and iron (which produces strong nails). Advertising 101 comment: a more subtle visual of just the dresser damage without the woman's arm would have made for a slightly better ad (image via). Previous Durex lubricant ad: the choo-choo is stuck in the poo-poo.
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