(click ad) Previously, via South Africa, Durex "O" gel produced a sonic shriek heard by the space station astronauts. Now, in a print ad by McCann-Erickson in Milan, Italy, we have a climactic female who apparently consumes a healthy diet full of biotin, zinc and iron (which produces strong nails). Advertising 101 comment: a more subtle visual of just the dresser damage without the woman's arm would have made for a slightly better ad (image via). Previous Durex lubricant ad: the choo-choo is stuck in the poo-poo.
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- Name: Mark Copyranter
I was an NYC advertising copywriter for 20 years. Now, I'm The Best Fucking Ad Critic In The World™. I hate capri pants. Also: advertising, marketing, social media, PR, midtown, the Upper East Side, the Upper West Side, going to Brooklyn, NYC realtors, New York City, fake blondes, real blondes, saline implants, silicone implants, Civil War enthusiasts, Republicans, Democrats, Liberals, Conservatives, fireworks, parades, Summer, Winter, greeting cards, stuffed animals, children's drawings, religions, personal trainers, golf, golf courses, golfers, polo shirts, turtlenecks, scarves, The Yankees, Yankee fans, mooks, Streeters, iBankers, the Hamptons, Hoboken, Chicago, Texas, Florida, people who don't know how to walk in NYC, whistling, TV, Radio, Magazines, Newspapers, stand-up comedy, Improv comedy, sketch comedy, "alt" comedy, Readings, poetry slams, SUVs, drinking straws, weddings, Brunch, fondue fountains, journalists, screenwriters (dicks), short men (Napoleon Complexed turds), Scrabble®, people who don't hate anything. I probably at least don't care for you.
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