Thursday, July 09, 2009

Fish live (and die?) in seafood restaurant's ad installation.


Hey PETA—how this for "sea kitten" abuse? Previously, we've seen a live tadpole installation in New Zealand promoting the movie Knocked up. Now, ad agency Publicis recently built this one-of-a-kind ambient street billboard/aquarium for the Fisch Franke seafood restaurant in Frankfurt, Germany. "Fresh as can be." How embarrassing for the fish! Not a lot room for trout to swim in there. A rep from the agency claims that they had the approval of the German federal veterinary office. Questions remain. Were the promo fishies eventually eaten? Thrown into the nearby Rhine river? Tossed in the sewer? Tasty or tasteless, readers? (via)

4 Comments:

Anonymous Alison Driscoll said...

First thought when I saw that was how cool...second was how awful once once dies. Wonder if they thought of that, and what the backup/recovery plan is?

12:04 PM  
Blogger nicole_brooker said...

It seems like it would be less effective in making someone want to eat the fish. At first I thought it was an anti-fish-eating ad....What would the restaurant do if I walked in and asked for the little fish I saw in the ad? Here fishy fishy...

2:38 PM  
Blogger J said...

just like picking out your own live lobster. it's food.

12:53 AM  
Anonymous Anonymous said...

It makes me horny as hell!

8:51 PM  

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