Friday, September 05, 2008

New Zealand shames Hollywood with living, breathing "Knocked Up" poster.

(click image for closer look)
To promote Sky TV's airing of the Judd Apatow hit comedy, ad agency DDB New Zealand created an A+ gold star blue ribbon-winning science project diorama. They actually collected a bunch of tadpoles from a pond, turned a shopping mall poster stand into a fish tank, placed a human egg model filled with fish food inside the tank, and then let nature takes its course. It's about the best film promotion stunt I can remember seeing. The Kiwis have shown—again and again—their superiority over Hollywood when it comes to American movie advertising. (via, where you can view a video of the making of the installation.) similar image: Chinese Viagra print ad.

3 Comments:

Anonymous racer said...

Brilliant. I wish I'd come up with that. No pun intended.

1:36 PM  
Anonymous Jeremy Greenfield said...

Awesome.

But, as a member of PETFF (People for the Ethical Treatment of Frog Food), I have huge ethical problems with this.

2:45 PM  
Anonymous Anonymous said...

Dang. The only movie poster I saw in NZ was when "Two Weeks Notice" came out. They used the Hollywood version--spelling mistake and all.

10:22 AM  

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