"I call architecture frozen music."—Goethe
(click ad for closer look)"So, it's agreed. we're calling our building TEMPO."
"Yeah."
"OK, so let's stick an iPod in the layout."
"What?"
"An iPod. The click wheel'll be the O in TEMPO. And we'll put the rendering in the screen."
"Eh, Apple might have a problem with that."
"We'll change it a little."
"Are we giving away iPods?"
"No."
(scanned from last Sunday's New York Times. go here for more senseless New York City real estate advertising)
posted by copyranter @ 8:00 AM
4 Comments:
Dude! I so want to live there so I can blast music and get kicked out!
Non-PC observation, but isn't associating a tall building with the word "hit", in NY, and in August/September, a tad naff?
Actually, "hit" is a typo. The letter 's' is missing from the word.
So they wanted an iPod so they could identify the building with what's cool--Apple products. Except...who has one of those old things anymore? It's all about the touch screen, baby!
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