"World's largest dress" constructed to hype Israeli reality show.

(click image) That's according to BBR Saatchi & Saatchi in Tel Aviv, who say they have submitted this billboard to the Guinness Book of World Records. It's hyping a TV show called "Connected," which gives viewers "peeks" (including, I guess, upskirt shots) into the lives of the five pictured women—who document their days and nights with handheld video cameras. Translated headline: "Connected. You've never seen anything like this before." Sounds simply scintillating (image via).
Previous 3-D/interactive billboards:
Times Square stripper waves hi to Mary Poppins.
Kill Bill board soaks Auckland street with blood.
Allan Gray Investments' quilted board.
LeSportsac's three-story zipper.
The G-Star glory hole.