China Ad Watch: Head & Shoulders.
(click ad) Viagra. Playboy. Lube. Absolut vodka. Guinness. The Volkswagen GTI. Even Ben Gay. Now that the People's Republic has fully embraced unbridled Capitalism, the Chinese people are joyously blowing their hard-earned Yuans on our non-essential immoral Western products. But Chinese advertising (click the above links for examples) just isn't quite there yet. However, this print execution for the dandruff shampoo, via Saatchi & Saatchi in Guangzhou, is not only comprehensible, but actually pretty funny. Scanned from a recent Archive.
posted by copyranter @ 3:25 PM
4 Comments:
Heh. That is rather good.
F'ing repulsive, man! Guess that's he idea.
I'm afraid I am slow, but I don't get it. Is it a play on "flakes"? That would surprise me if the Chinese use the same word for dandruff flakes as fish flakes. Or is it about feeding the fish with dandruff flakes (ew!)?
The fishies owner's flaking dandruff problem is so bad, whenever he's near their bowl, they think it's feeding time.
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