The Economist continues its "ads for stupid Americans" series.

(click ad to read) The UK business magazine has a legacy of whip-smart print ads that have made copywriters the world over touch themselves. But those ads were mostly British ads. In the past year, via my buds BBDO NY, they've launched a dumbed-down campaign here in the states, with an emphasis on Dallas for some reason. Previously they set-up a branded mechanical bull in a plaza to help Texans grasps the "ups and downs" of finance. Now, to help the locals with world affairs, they've placed this poster riffing off of cardio machine workout programs in 75 health clubs around the city. Those dang Mideast peace negotiations will wind ya! (image via) Previous dumbed-down Economist ads: They do not cover Cloud-Cuckoo-Land.
Related: the best Economist cover ever.