Wednesday, November 04, 2009

If only all ads had a light switch.



(click images) Bus poster put up by Toronto's city government promoting its Green initiative LiveGreenToronto.ca. Little too much copy for an outdoor ad, but a fairly creative piece of communication when you consider it's from a government agency. I'm guessing the light doesn't stay off? Otherwise, well, that would make it a really Green ad. And yes, there is the 'wasting electricity to do Green advertising' irony. But really, all ads waste energy of some sort. By Agency 59 in Toronto, via. Here's a post with a roundup of recent Green ads, good and (mostly) bad. Previously in: high-tech bus posters.

3 Comments:

Blogger Jeremy said...

The very idea that you need to turn WASTE ELECTRICITY on to read an ad about THE ENVIRONMENT is ridiculous. Someone at their agency obviously doesn't get it.

1:39 PM  
Blogger copyranter said...

Is a bit a ironic, don't you think?

2:04 PM  
Anonymous can you dig it said...

in the US it would get smashed in 4-1/2 seconds....

3:05 PM  

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