Unno. Men's WonderWear.
(click images, via) Via Madrid, it's a sidewalk installation complete with penis-level shattered glass (reminiscent of this Frankfurt bus poster for WonderBra) promoting package-plumping Unno anatomical underwear. That's a live model inside there sporting the fabric-enhanced wood. From experience, I can tell you it looks like he's wearing an ice hockey goalie's cup. If he doesn't put on very baggy pants, it's gonna appear like he's got a salad bowl stuffed down there. Ordering a dozen pair right now... Previously in: DickVertising.