Gay rugby team sez "you go right ahead and drop the soap."
(click ad, via) Muddy York is a 40-member (shut-up) gay rugby club that competes in the Toronto Rugby Union "against predominantly straight teams." The poster is currently up in a few locations in Toronto's gay village, according to GJP copywriter Lino DiNallo, who's also a player on the club. This will make some heteros' butts squirm, but pretty funny, and good clean fun.
Previously in gay marketing:
• Bud tells gays OK to be gay.
• McDonald's ad subtext: You Gay Sluts.
• Use a condom. Protect your Chihuahua.
• Daffy's ad references former NJ governor Jim McGreevy.