Wednesday, April 28, 2010

Sexist Ad of the Week: Flirt Vodka.

(click ad, via) Special Russian (update: Bulgarian) promotion: for a limited time, for every case of Flirt empties you return to your local liquor store, you'll receive a free pair of knee pads. Seriously, what the hell, here? Can one of my socialist readers translate the copy, please? Ad was part of an adme.ru post "100 sexist advertisements" of recent years, a post that included the most obscene use of scrunchies ever in a print advert. Vodka brands are of course well known for employing overtly sexist imagery. See: Skyy, Svedka, Georgi, Belvedere, etc.

10 Comments:

Anonymous Vinnie said...

I'm not Russian; just know a little Russian. I think it means "keeps memories alive". Something along those lines. I think she's had some rough play, if you know what I mean. lol I just don't know what else it might mean (after all, the brand name is Flirt), and the ad is sexist.

10:58 AM  
Blogger post.factum said...

It means: "Keeps the memories".

Just a small correction: The Vodka brand as well as the language are Bulgarian, not Russian.

Their campaigns are usually built around similar visual messages. The Vodka is not worth trying - especially if you you have something better at hand.

11:05 AM  
Anonymous Vinnie said...

Would like to edit my previous post: she must have been down on her knees doing *something*.

11:05 AM  
Anonymous Anonymous said...

"Something better at hand"... huhuh uhu h uhuh uhu h uuhhhhuuhuh

12:40 PM  
Blogger nobody said...

When Google translated that adme.ru page, it said 100 sexiest advertisements. I read it as sexist too, and, well, most of the ads were sexist anyways.

3:13 PM  
Blogger margotlorena said...

I just can't believe anybody would come up with a lousy idea like this one for an ad.... Women hate this type of ads, they are so demeaning.

11:26 PM  
Anonymous Blaster said...

This is an old campaign.
Another “execution” from it was this one: http://adland.tv/n1rv4n4g8/poster/flirtvodka.jpg
You are out of ideas pretty soon when you pick this road. They used Hungarian porn star recently.
And if you like something really “tasteful” from Bulgarian alcohol market check this out: http://smiling.webreality.org/blog/wp-content/uploads/2008/06/p6080037.jpg

10:21 AM  
Anonymous Anonymous said...

that might be rug burn on her knees. If they were on the carpet doing it doggy style or something.

9:10 PM  
Blogger mwlanc said...

WHORE KNEE!! ROFL!!!

12:20 AM  
Blogger copyranter said...

good one.

5:03 AM  

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