Finland's largest newspaper looks to RockPaperScissors to save it.

(click ad, via) In what has to be the cutest/dumbest newspaper self-promo ad ever, the Helsingin Sanomat informs readers that they are in fact a digital entity. But Rock beats Computer, right? This ad screws up the whole damn game. The newspaper industry is doomed. Agency: Helsinki's Hasan & Partners.
Previously in dumb newspaper self-promo ads:
• El Pais.
• The Guardian.
• Chicago Tribune.
• New York Times.