A date with Brad. Rosemary sunflower risotto. Six-pack abs. And an ultra thin menstrual pad demonstration.
I don't have monthly vaginal bleeding, so I'll abstain from completely blasting these web "films" for Stayfree via BBDO Toronto. There's also dates with Trevor—a doctor obsessed with cleaning, and Ryan—who builds toys for under-privileged kids. They also find excuses to remove their shirts (sigh). I'll say this: the segues to the product discussions could have been smoother, more creative. What do you think, females? Visit this post for a round-up of "care down there" ads.
posted by copyranter @ 8:25 AM
13 Comments:
Its displaying that specific one-dimensional character that women are supposed to fall in love with. Can't have a shirtless, ripped guy playing video games with you, hiking with you, going to a metal show with you- because women aren't supposed to be interested in anything beyond domestic activities like cooking.
At the same time, they are recognizing that women have sex drives... yay?
But yeah, he's pretty hot. Could be a little beefier, but oh well. As far as sanitary pads go... I don't know? Everybody I know that isn't religious/over 40 uses tampons.
Well, speaking of ad, I don't think that I'll buy the product. I don't see the correlation between the hottest guy vs the sanitary pads :-(
It should be more attractive in terms of attracting a woman to buy that ultra thin menstrual pad.
My 2 cents as a blind woman who enjoy the ad :-)
There's someone here who enjoyed the ad, Copyranter. You are losing audience.
I thought the Brawny Man ones were much better. Unfortunately they don't seem to be online anymore, but they were at least funny. He built a rocking horse for orphans, he let you help him saw logs as a relaxation aid... it was enjoyable.
i'm embarrassed for these ads.
I'm with Emily Writes: completely embarrassed for these ads.
I'm pretty sure these are the worst commercials I've ever been personally targeted by. God awful.
i agree with emily writes & ash. ugh. what a skeezefest.
Clumsy and contrived. The creepy silent interlocutor put me off - why is he talking to some woman who doesn't reply? It makes me think of a horror movie. He's pretty, in a catalogue-model kind of way, but (a) I don't find the cooking spiel as seductive as they seem to think I will and (b) what on earth does that have to do with jam rags? Also, having the hot guy I'm checking out suddenly give me a cringey sales pitch about sanitary towels and how thinness is ALWAYS better is a total (lady)boner killer.
Yuck, this is a total fail and only leads to association between those pads and that fakey poor actor I apparently bit while he fed me... for some reason.
Somewhere around the reveal, I expected the camera to start backing up increasingly rapidly.
It's like a less funny, less respectful Brawny Man!
"Somewhere around the reveal, I expected the camera to start backing up increasingly rapidly."
I had the same exact feeling! I'm not nearly as taken aback by the sort of stereotype of the guys they seem to use, but the second some dude who is shirtless started to talk to me about the thin-ness of my pads I'd be backing up as fast as I could and running away.
And also--thinner is not always better.
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