Mini creates fake surfwear billboard to promote the Countryman.
(click image, via) Erected last month in Italy (don't know the city). Malamalama is a made-up brand, though it is the name of the University of Hawaii's magazine. I don't especially like this execution. I don't especially dislike it, either. I'm only posting it because there's jack-shit of interest out there ad-wise on the Internet today. Add it to this roundup of invasive billboards.