This is how to use YouTube to sell a product.
(nsfw for language, via) I don't want to give too much away, but when you get to the typing page, try "fucks" and "eats." I would have liked to have heard better banter between the hunters before the bear appears. Since Subservient Chicken, we've seen a few of these "type commands in to make something do something" ideas. But the product demo here brands it better. Agency: Buzzman in Paris.
Previous cool use of YouTube: OxFam: the YouTube climate change thermometer.