What the Mini marketing director is jerking off to today.
This admittedly cool Italian Job-inspired spot for the Countryman "uses dramatic new methods in CG technology" according to Mini's YouTube page. It is a marketing director's wet dream: beautiful product shot after product shot after product shot = cum shot. Previously: Mini erects world's largest thermometer in Moscow. Related: what the marketing director of Chase Bank jerks off to every day.
posted by copyranter @ 9:50 AM
4 Comments:
Looked good enough, save for the problem of having:
A) non-accelerating objects bumping around on an uneven surface (unreal since cars would have differential acceleration depending on which tires are on the ground)
B) no rutting in the grass when these cars start tearing it up there.
There's also the small point of showing this car as being intimidating to pedestrians by allowing freedom/hooliganism, but that really isn't a problem with the CG.
This commercial reminds me a lot of a video created using a driving game where they combined 1000 replays into one. Many of the shots, especially where all the cars are jumping over rooftops, look like they took inspiration from this video. Link below: http://www.youtube.com/watch?v=1UcQmJwTnBg
All the CG in the world can't make a boring car chase scene good. It takes good drivers and ideas, as in one of the best car chase scenes in movie history, from Jackie Chan's "Who Am I?"
Of course, demanding ideas from an ad agency seems somewhat preposterous these days.
Once upon a time they did it for real
http://www.youtube.com/watch?v=ybEBjdMi334
my favourite bit is 3 mins in
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