Tuesday, October 26, 2010

Ad students: are these ad school ads Great? Good? Pointless?


(click ads, via) They're for my alma mater, the School of Visual Arts here in NYC. The copywriting is very good. The art direction's a bit strange. It's the strategy that I'm not sold on. It's pretty generic; it works for pretty much any school, or actually about half of the products and services in the world. It is a better campaign than these previous uninspiring SVA efforts (one, two). Ad agency: Knarf New York, who also did this literal "push the envelope" door installation at the school.
Related: here are some funny ad school ads via South Africa.

9 Comments:

Anonymous Jaap Grolleman said...

Well many people have been going hysterical on them, applauding it to Godly state. And although I really like the idea, the art is very strange and somewhat unappealing, sort of unfinished.

12:27 PM  
Anonymous Anonymous said...

the copy is great, but the ad in general kind of generic. I feel like I've seen it all before. But it is a definite stride from the blinking stars.

12:46 PM  
Blogger Crystal Ross said...

Love the writing and the point behind its purpose. Not loving the images. (well, i sort of love the rabbit)

1:33 PM  
Anonymous Jalan said...

I'm gonna go with pointless. I was turned off by the turkey ad, assuming it was shilling for PETA with the preachy tone of the copy, before I got to the payoff, which is generic -- as you said, the 'make your own luck' positioning could be used for practically anything. If anything, it was nice to see the focus on the copy for a change.

2:53 PM  
Anonymous Anonymous said...

I like that: "the prince of a thousand enemies."

Good copy, not sold on the artwork, especially the black scrollwork/dripping-stencil thing they have going on.

3:11 PM  
Anonymous Anonymous said...

Agreed on the AD.... irrelevant, goth-decorative stenciling plus stock shot not that interesting

3:26 PM  
Anonymous Anonymous said...

I'm digging the liberal comma usage near the end of the rabbit's foot ad—clearly a nod to the disjointed foot itself. Kudos, PETA!

5:29 PM  
Blogger Doug said...

@Anonymous wrote:
'I like that: "the prince of a thousand enemies."'

That's taken from Watership Down. It is the nickname of the proto-rabbit in the mythology of the rabbits in the story.

10:28 PM  
Anonymous Anonymous said...

Hey, SVA-

2008 called. It wants its played out, drippy, scrolly stencil thing back.

8:05 PM  

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