Ad students: are these ad school ads Great? Good? Pointless?
(click ads, via) They're for my alma mater, the School of Visual Arts here in NYC. The copywriting is very good. The art direction's a bit strange. It's the strategy that I'm not sold on. It's pretty generic; it works for pretty much any school, or actually about half of the products and services in the world. It is a better campaign than these previous uninspiring SVA efforts (one, two). Ad agency: Knarf New York, who also did this literal "push the envelope" door installation at the school.
Related: here are some funny ad school ads via South Africa.