AXE sez: no more female friends.

(via) To introduce a new body spray in Brazil called Ex-Friend (Jesus), the Unilever brand posits that young men should say 'fuck female friends,' and just fuck female friends. As the wimpy male is zipping up the girl's dress, a giant construction worker representing the boy's suppressed id appears out of nowhere to chastise his friendly helpfulness. Here's a second spot set at the beach where the giant is dressed as a fisherman. By Buenos Aires ad agency Ponce. Well, you have to at least commend them on the consistency of their worldwide bullshit sexist message—eight previous examples here.