Giant Bottle Drunk Driving Billboard of the Week.
(click image, via) Not as good as the Israeli giant bottle made of 80 crashed cars ambient drunk driving ad. This one, via Spain by McCann Erickson Madrid, is for non-profit Stop Accidentes. Unlike with the ship in the bottle trick, this bottle was built around the wrecked car. I'm not really impressed, but it was shortlisted at the 2010 London International Design Awards—so what the fuck do I know?