What the HELL is Darth Vader doing in a German Snickers ad?
(click ad, via) Well? Please tell us, BBDO Düsseldorf. Germans do have a thing for black uniforms and S&M. Anyway, what's the message here with this terribly forced Vader/peace sign graphic? (Headline translation, which is the brand's current tagline: "You're not yourself when you're hungry.") That the Dark Lord is a peacenik when he's starving? I guess that's it. That's senseless. Previously: What the HELL is Darth Vader doing in a European McDonald's ad? • What the HELL is Darth Vader doing dressed as a Slave Princess in a Manila gay bar ad?