Axe cures Premature Perspiration.
TV spot by Buenos Aires ad agency Ponce for new Axe Full Control that's only running in Argentina. Unilever's Axe/Lynx has of course unswervingly positioned itself, ad-wise, as the fragrance that aids males with the ebb and flow of two of their bodily fluids. Somehow, mooky manboys the world over have bought this bullshit. It's an amazing marketing story. Previous Axe/Lynx effect ads:
• it makes lingerie models strip.
• it makes Venus want to fuck Mars.
• it makes hot babes flock to your ark.
• it makes brainy babes want fuck you.
• it makes Hillary want to fuck Obama.
• it makes women shag you in the snow.
• it makes 116 students want to fuck you.
• it makes bikini models get in your pants.
• it makes women give you car blowjobs.
• it makes fallen angels want to fuck you.
• it makes female soccer fans take their shirts off.
• it makes 300 bikini babes want to shower with you.
• and it even cures hangovers.