Young Creatives: put down your f*cking iPhones and learn something.
(click ad, via) It's a 1,909-word trade ad, by David Ogilvy, that brought in millions in billings. Sure, it's a hideous layout and some of the copy is laughably dated. But, 40 years later, it can still teach a few lessons to today's new clueless ad "gurus."
Like: "Headlines that promise a benefit sell more than those that don't...it pays to inject genuine news into headlines." Also: "Be suspicious of awards. The pursuit of creative awards seduces creative people away from the pursuit of sales." Punch your digitally-shortened attention span in the face, and read it all. To view some of today's atrociously bad ad agency self-promo ads: go here and here.