Alzheimer's? F*cking Hilarious.
(click ad, via) "Rarely it's cute, most of the time it sucks?" You want to know what sucks, McCann Belgrade (the responsible ad agency)? Cute Alzheimer's disease ads. Even worse, are these "funny" French Alzheimer's ads. This is not a subject to try to win stupid ad awards with, creatives. You want to know how to do Alzheimer's awareness advertising? This is how you do it—show people how absolutely terrifying the disease is. Because it is. Idiots.