Friday, November 12, 2010

Alzheimer's? F*cking Hilarious.

(click ad, via) "Rarely it's cute, most of the time it sucks?" You want to know what sucks, McCann Belgrade (the responsible ad agency)? Cute Alzheimer's disease ads. Even worse, are these "funny" French Alzheimer's ads. This is not a subject to try to win stupid ad awards with, creatives. You want to know how to do Alzheimer's awareness advertising? This is how you do it—show people how absolutely terrifying the disease is. Because it is. Idiots.

9 Comments:

Anonymous Anonymous said...

damn i cant believe they actually managed to call it 'rarely cute'

8:40 AM  
Anonymous M said...

ranter I think you didn't understand it. the point is in first kiss - something all of us want to feel again. so concept here is obviously opposite than in 99% of alzheimer ads and is going from "is there something good about it?" and than says no, there isn't. (it sucks)

10:21 AM  
Blogger copyranter said...

I understand the ad perfectly. It's making light of a horrible affliction. Maybe it's the translation, but "sucks" is a terribly inappropriate choice of a word.

10:36 AM  
Anonymous Anonymous said...

Yours "This is how you do it" example has been done approximately billion times, and it never worked (apart from making you want to switch the TV channel instantly).

10:56 AM  
Blogger copyranter said...

So says you, with zero examples/facts to back it up. A "billion" times? Why don't you be a little more idiotically hyperbolic.

11:07 AM  
Anonymous Anonymous said...

I'll rather leave a "a little more idiotically" part to you, since you're very good at it.

12:22 PM  
Blogger copyranter said...

Take some more ESL classes before you comment again.

12:28 PM  
Anonymous Anonymous said...

Yeah, you better be taking some English classes if you want to have an opinion around these parts again, ya hear?

10:36 PM  
Blogger Ana said...

anonymous, your comment is stupid, all 3 of them. don't get pissy just cos you got called out. i presume you work for said belgrade agency...
and yes, the ad is stupid. also poorly executed.

11:30 AM  

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