The most disturbing, invasive Cinema Ad yet.
Hey, but it's for a good cause—St John Ambulance—so it's all good right? What starts as a cheery popcorn promo turns into a horror film before your film—shot in front of a real cinema audience at the Cineworld Haymarket in London’s West End. Complete with fake audience participation! Hey, if it saves just one life, yada yada yada. May hurt popcorn sales, though. St John, you may remember, produced those macabre fake dead children portrait print ads. Ad agency: BBH London.