Jones soda creates trite "politically incorrect" ad.
(click ad, via) The illustration is straining to be offensive—black face?!? The copy is straining to be offensive—"It's time to call a spade a spade" (oooh). This is Jones's New Zealand launch ad. So, more "offensive" ads to follow, I guess. North America is of course already familiar with their cRaZy limited edition flavors like Dirt and Antacid. Ad agency: DDB New Zealand. update: I missed the turban'd man holding a detonator (lower left) that Jezebel noted. update 2: Jones says it's not their ad.update 3: it is a real ad.
Previous bad soda ads:
• WANTA FANTA?
• Doing the Dew in China.
• Middle Eastern Ad Watch:
WTF, Diet Pepsi?
posted by copyranter @ 10:50 AM
7 Comments:
wow, what were they thinking!
a 'person of substance' is fat, a 'sanitation engineer' is a garbage man, and this example of 'risque advertising' is actually shit.
Jezebel.com linked to this today. I was inspired to send my first complaint letter in ...9 years.
That 18-25 y.o. "douchebag" demographic is really being catered to left and right these days!
Jones just posted a response on their Twitter feed that they were not responsible for it. I came here to check the source and noticed you did not reference a specific post from BestAdsOnTV. This could very well have been a "fan" mock up or portfolio piece taken too seriously, which has been known to happen.
Bad Fish: posted with full ad agency credits here:
http://www.bestadsontv.com/ad/33344/Jones-soda-Approved
Jones Soda has responded:
http://blog.seattlepi.com/thebigblog/archives/233756.asp
It's a real ad but they say they had nothing to do with commissioning it - that it was done so by a distribution partner without their knowledge, and the ad is not in accordance with their values.
Such a weak, old argument in the ad. It's the I-have-a-black-friend-so-I-can-be-racist type thing. Bullshit.
@hsofia: Thanks for posting the updated info! Their response sounds like bullshit, too.
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