Thursday, December 30, 2010

Jones soda creates trite "politically incorrect" ad.

(click ad, via) The illustration is straining to be offensive—black face?!? The copy is straining to be offensive—"It's time to call a spade a spade" (oooh). This is Jones's New Zealand launch ad. So, more "offensive" ads to follow, I guess. North America is of course already familiar with their cRaZy limited edition flavors like Dirt and Antacid. Ad agency: DDB New Zealand. update: I missed the turban'd man holding a detonator (lower left) that Jezebel noted. update 2: Jones says it's not their ad.
update 3: it is a real ad.
Previous bad soda ads:
WANTA FANTA?
Doing the Dew in China.
• Middle Eastern Ad Watch:
WTF, Diet Pepsi?

7 Comments:

Anonymous Shannon said...

wow, what were they thinking!

10:54 AM  
Anonymous Dan said...

a 'person of substance' is fat, a 'sanitation engineer' is a garbage man, and this example of 'risque advertising' is actually shit.

12:34 PM  
Blogger Lama said...

Jezebel.com linked to this today. I was inspired to send my first complaint letter in ...9 years.

That 18-25 y.o. "douchebag" demographic is really being catered to left and right these days!

2:49 PM  
Blogger Bad Fish said...

Jones just posted a response on their Twitter feed that they were not responsible for it. I came here to check the source and noticed you did not reference a specific post from BestAdsOnTV. This could very well have been a "fan" mock up or portfolio piece taken too seriously, which has been known to happen.

3:45 PM  
Blogger copyranter said...

Bad Fish: posted with full ad agency credits here:
http://www.bestadsontv.com/ad/33344/Jones-soda-Approved

3:57 PM  
Anonymous hsofia said...

Jones Soda has responded:

http://blog.seattlepi.com/thebigblog/archives/233756.asp

It's a real ad but they say they had nothing to do with commissioning it - that it was done so by a distribution partner without their knowledge, and the ad is not in accordance with their values.

5:21 PM  
Blogger Liz said...

Such a weak, old argument in the ad. It's the I-have-a-black-friend-so-I-can-be-racist type thing. Bullshit.

@hsofia: Thanks for posting the updated info! Their response sounds like bullshit, too.

10:13 AM  

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